The jobs you lose are the ones you never hear about.

Somewhere near you, a homeowner is waiting on a call back

They have money set aside for a new bathroom. They filled out a form. Soon, they'll hire somebody.

Not the best remodeler in town. Not the cheapest one either.

Odds are, they'll hire the one who got back to them first.

If that's not you, you'll never even know they existed.

This page shows you the two places remodeling jobs leak out of a business like yours, why the second one costs more than the first, and how we plug both.

This is for you if you remodel kitchens and baths and run the business from the truck

• You answer your own phone. From the jobsite. Usually with your hands full.
• No office manager. Maybe your wife helps with the books.
• You know the pattern: busy for months, then a big job wraps up and nothing is lined up behind it.

"The phone stops ringing by end of October and does not ring again until people start getting taxes back."A remodeler on a contractor forum (source 9)

This is not for you if:

• You're booked solid a year out on referrals. Close this page. You don't need it.
• You want somebody to guarantee you jobs. Nobody honest can. Anyone who does is selling you something else.
• You want invoicing, job costing or project management. This doesn't do that.
• You don't do kitchens or baths. The ads, pages and texts are built only for those.

Leak one

The first five minutes

You're on a ladder. Both hands full. Your phone buzzes. A homeowner wants their bathroom redone.

Ladder or phone? Ladder wins. It always does.

You call them back at lunch. "Thanks, but we already have someone coming out."

You didn't lose that job on price. You didn't lose it on quality. You lost it in the first five minutes.

"by the time I check my phone the lead's already called two other guys."A contractor on r/Contractor (source 8)

Homeowners aren't loyal to the best contractor. They're loyal to whoever makes them feel answered. That's leak one. Now the expensive one.

Leak two

The weeks after your estimate

You drove across town. Measured. Listened. Answered every question. You wrote it up at the kitchen table long after dinner. You sent it.

And then... nothing.

Did they pick someone else? Did they just get busy? You'll never know. Because you didn't follow up. Not because you're lazy. Because you're a builder, not a salesman, and chasing people feels pushy.

"The reply almost always comes on the third or fourth one, not the first."A remodeler on ContractorTalk (source 10)

Read that again. A lot of the time, the job was still there, waiting on follow-up number three.

Leak one loses strangers. Leak two loses people you already did the work for. The free estimate, the drive, the write-up, the evening. All of it gone, because nobody sent a polite text on day five.

What most remodelers try, and why it doesn't fix the leaks

One contractor called buying leads "PAYING for the privilege of competing." (source 11) And notice: buying leads doesn't plug either leak. It just pours more water into a leaking bucket.

You don't have a lead problem. You have a leak problem.

Plug the leaks first, and every homeowner you already get is worth more. Then, if you want more homeowners, every ad dollar goes further.

That's what we built. It's called Book Remodels. It's not an agency and it's not a lead list. It's a system that runs in the background of your business: it answers homeowners in about a minute, books the estimate on your calendar, gets them to show up, and follows up after your estimate until they answer.

When a homeowner calls and you can't pick up, your booking assistant answers

During your working hours, calls to your business number ring your phone first. Can't grab it? Up a ladder, at an estimate, after hours? Your booking assistant answers.

• It says up front that it's your company's booking assistant.
• It gets their project, budget and timeline.
• It books the estimate right on the call, inside your estimate hours.
• It texts you the details.
• Anyone who wants to talk to you gets a message taken.
• If calls are recorded, it says so at the start.

It's on from day one, and you can switch it off anytime.

Why fewer homeowners leave you standing at the door

A booked estimate is only worth something if they're home when you knock. Every booking gets the same set of small things that make showing up easy and not showing up awkward.

• Booked within 1 to 3 days. Times are offered close in, while interest is high.
• Meet-your-contractor text. Your photo, a two-line intro, your reviews.
• Photos of the space before the visit. They're invested, and you see the job before you drive.
• Both decision-makers there. The booking asks who else decides and invites them too.
• A calendar invite on their phone, next to everything else they've committed to.
• An easy reschedule link, so they move it instead of ghosting.
• One-tap "on my way" text. You tap once, they get "[Your name] is on the way."
• An optional confirmation call if they still haven't confirmed. You choose.
• Same-day no-show rebook. A polite text offering a new time.

We can't promise every homeowner shows up. Nobody can. This removes the usual reasons they don't.

The ads: your ad account, your homeowners

Don't want more homeowners right now? Skip this part. Everything above still works on every homeowner who already calls your business number, texts or fills out your form. If you do, the system runs ads for you on Facebook and Instagram.

• Your ad account. Your ads. Your homeowners. We never sell or share that homeowner. No per-lead charge.
• Ready-made bathroom and kitchen ad angles. You pick your area, your budget and which projects you want.
• You see every ad before it runs, with the page it sends homeowners to. Uncheck any you don't like.
• Every ad gets a fair test. Each gets its own small budget and has to spend a minimum before it's judged. Losers get shut off. Winners keep running.
• Your monthly ad spend stays inside the cap you set, backed by a spending limit on your ad account.
• Booked out? Text PAUSE ADS. Ready again? Text START ADS.
• Real jobs go back to Facebook. When you reply Y for "showed" or "signed," your ad account keeps a record of which homeowners became real jobs.

Here's what you do. Here's what it does.

That's your whole job. Everything else runs without you.

The math, in numbers whoever keeps your books can check

Run your own numbers

What it costs

First, what the other options cost. An agency: about $1,650 to $7,500 a month, with a contract, before ad spend (source 7). Shared leads: about $25 to $150 each, and you're bidding against four other guys (source 6).

No setup fee. No per-lead charge. No markup on your ad spend. No sales call.

Checkout opens soon. Join the founding list below and you'll get the checkout link first.

"Why so cheap?"

Because there's no sales team. No account managers. No calls. It's built once, then installed in your account. That's the only reason it costs what software costs instead of what an agency costs.

Here's everything you get

• Your own ads on Facebook and Instagram, run and managed for you, from ready-made bathroom and kitchen ad angles
• An Ads page that shows every ad and landing page before it runs
• Every homeowner qualified before you see them: project, budget, timeline, owns the home
• An alert text to your phone with their answers, a tap-to-call number and a link to the conversation
• A text to the homeowner from your business number in about a minute
• Booked straight onto your calendar, only inside the hours you set
• A booking assistant that answers the calls you can't, and books the estimate on the call
• Show-up texts: confirmations, reminders, the meet-your-contractor text, reschedule link, "on my way" text and same-day rebooking
• Follow-up after every estimate, until they answer
• Up to a year of check-ins for the "maybe later" homeowners
• Your own website and homeowner pages on your own domain, built for you
• A text every day showing what your ads did
• Outcomes sent back to Facebook when you reply Y
• A setup that walks you through it, one step at a time
• Written help by text, chat and email
• Founding price locked for as long as you stay subscribed

All of that: $250 a month, no contract. Or $2,000 for the year and save $1,000.

Let's be straight about the rest

Your ad spend is separate

It goes straight to Facebook, on your card. We don't touch it and we don't mark it up. You pick it. We suggest starting around $900 to $1,500 a month (about $30 to $50 a day).

Your usage wallet is small and you control it

Texts, calls and your business phone number come from a small prepaid balance. Typically $25 to $60 a month. A busy month costs more than a slow one. Every charge shows in your wallet history. It's never refilled without your OK. Auto-refill is off unless you turn it on, and if the balance runs low you get a text first.

The easy way to try it

Start monthly. No contract. Cancel any time.

What's yours, always

Your Facebook ad account, your ads and your ad history. Your homeowner list, which you can export anytime, including if you cancel. Your website domain.

What it won't do

• It won't invoice, do job costing or manage your projects.
• It won't fix your pricing, and it won't close the sale for you.
• It won't guarantee jobs. Nobody honest can.
• It won't quote prices. It shares your typical ranges only if you give them.
• It won't make every homeowner a good one. Asking budget and timeline up front filters a lot of tire kickers. Not all of them.

It gets you in front of the homeowner and keeps you there. The rest is you. That's the part you're already good at.

Founding price: the first 50 remodelers lock it in

The first 50 remodelers lock in $250 a month or $2,000 a year for as long as they stay subscribed. When those 50 spots are gone, the price goes up for everyone after. Not for you.

Why only 50? Every new account needs its phone number, text registration and setup done right. We'd rather do 50 well than 500 badly.

Founding spots go in the order people pay once checkout opens. No countdown. Cancel and come back later, and you pay whatever the price is then.

Setup: your account opens the minute you check out

Your login comes by email the moment you pay. Then setup walks you through it, one step at a time. One next step lights up on your Home screen, your setup assistant texts you each step with a link, and finishing one unlocks the next.

1. Your business info
2. Connect your calendar. Calls and alerts work from here.
3. File your text registration. Everything is pre-filled for you.
4. Connect your Facebook ad account and set your monthly spending limit
5. Add your photo and reviews link, and approve your intro by replying Y
6. Preview and pick your ads, and set your budget
7. Test it yourself and watch the alert hit your phone

Texting turns on when the phone carriers approve your registration, usually within a few days. You submit it yourself, in your business's name, with everything already written for you. Have your legal business name, federal tax ID (Employer Identification Number), business address and a business document handy.

You also get your own one-page company website from our template, plus your privacy policy, terms and homeowner pages, on your own domain.

Founding list

Get the checkout link first

Checkout opens soon. Join the founding list and you'll get the link by email before anyone else, so you can lock in $250 a month or $2,000 a year as one of the first 50.

Joining is free and doesn't commit you to anything. Nobody will call you.

Quick answers

So here's where you are

You can close this page and keep doing what you're doing. Ladder or phone. Estimates that go quiet. Busy, then dead, then busy again. And the slow months come back around, same as always.

Or picture this instead. You're on the ladder. Your phone buzzes. This time, it's a text:

"Linda booked. Thursday, 10 AM. Full bathroom. Budget: $25K to $35K."

You never stopped working. And that estimate you sent last week? That homeowner just answered follow-up number three: "When can you start?"

That's what plugging the leaks feels like.

Fill the slow months before they get here.